NUMBER PORTABILITY: MTN BIGGEST LOSER OF SUBSCRIBERS -NCC
by Zakariyya Adaramola
MTN Nigeria has become the first casualty of the mobile number portability scheme as the telecoms company suffered largest number of subscribers who switched operators in the last few months, figures released Tuesday by the Nigerian Communications Commission (NCC) have shown.
The NCC figures showed that MTN recorded 49 per cent of porting loss in May and 47 per cent loss in the month of June, the largest recorded by any service provider so far. The company only recorded 10 percent and 9 per cent porting gains in May and June respectively, according to the figures. On the other hand, Etisalat is the bride of Nigerian subscribers as the telecoms company recorded the least loss and had the highest gains in May and June, according to NCC. Etisalat, it said, had 44 percent porting gain in May and 50 per cent in June, the highest porting gain so far. It only recorded 11 per cent loss in May and also 11 per cent in June, according to the telecoms industry regulator.Ironically, MTN Nigeria, the largest network by subscriber numbers launched its widely-celebrated “Saka Don Port” campaign on the same day MNP was launched. In the controversial TV commercial, MTN Nigeria used an actor known as Saka, who has hitherto featured in TV commercials for rival Etisalat Nigeria, to promote its number porting campaign, urging subscribers to migrate to its network. Glo followed MTN Nigeria by recording losses of 23 per cent; Airtel Nigeria was number three with overall loss of 17 per cent. Glo only gained 17 per cent in May and 29 per cent in June while Airtel made 29 per cent gain in May and 12 per cent in June.