Airtel
Bharti
Airtel (“Airtel”), a leading telecommunications services provider with
operations in 20 countries across Asia and Africa, today celebrated its
60 millionth customer in Africa. Airtel, which recently moved up one
notch in global rankings to become the fourth largest mobile operator in
the world in terms of subscribers, added 10 million customers across
its operations in 17 African countries in less than 12 months of having
crossed 50 million subscribers.
“Since launching the Airtel brand
in Africa in 2010, Airtel has been on a steady growth path,” explains
Andre Beyers, Chief Marketing Officer, Airtel Africa. “The ability to
communicate with each other is no longer a privilege on this continent,
but a necessity. Airtel remains committed to ensuring that it continues
to provide innovative and relevant communications solutions to all,
which positively impacts as many lives as possible.”
A Commitment to Innovation
Airtel
has remained steadfastly committed to providing customers with
telecommunication services that make lives easier. Since celebrating its
50 millionth customer, the company has embarked on a journey to build
the largest 3G network across the continent. To date, the company has
rolled out its 3.75G network to 14 countries. Reaching speeds of up to
21 mbps, Airtel’s 3.75G network is one of the fastest available globally
and will be immensely beneficial to large Corporates, Small and Medium
Businesses and the Youth.
“Access to telecommunications
plays a crucial role in driving economies within Africa,” explains Mr.
Beyers. “This includes access to both voice and data services. The
biggest transformation on the continent is in bridging the digital
divide and connecting the continent to the rest of the world; this
remains Airtel’s commitment to the communities that we serve.”
With
the recent launch in Madagascar and Burkina Faso, Airtel Money,
Airtel’s mobile money platform, Airtel Money, is now live in 14
countries across Africa. The service, allows communities to take maximum
advantage of the mobile commerce reality sweeping through the industry
by enabling them to conduct a range of financial transactions quickly,
securely and easily.
A Commitment to the Environment
Perhaps
one of the most notable achievements is that the company has placed
equal importance on reducing its carbon footprint. As part of its
commitment to the environment Airtel has undertaken a series of ‘green’
initiatives that deliver tangible results. Over the last year, it has
reduced the number of sites running solely on diesel by more than 50 per
cent through the use of innovative models such as a Hybrid Battery
Bank. By 2013, the Company aims to completely eradicate the constant use
of diesel to power its network. This means no site will rely solely on
diesel power 24 hours a day.
“As a global company we need
to ensure that we stay committed to the long-term well being of the
environment in order to be truly successful and make a positive impact
on the community,” continues Mr. Beyers. “Reaching this goal will be a
huge accomplishment for us, and we intend to do whatever it takes to
ensure that we completely reduce our dependence on diesel power and
instead focus on alternative forms of energy like solar power.”
A commitment to the Society
Despite
the company’s growing commercial success, Airtel remains focused on
making a positive impact on the communities in which it operates. As
part of this initiative, Airtel works with the respective Education
Ministries in each country to identify schools in need of refurbishment
and educational facilities in order to create a better learning
environment for students. To date, the company has adopted 30 schools
through its ‘Our School’ initiative across the continent, with plans to
adopt up to 45 schools by April next year.
Earlier this
year, the company also kicked off its second season of the Airtel Rising
Stars tournament – Africa’s largest grassroots football tournament that
aims to nurture and develop local talent from a grassroots to a
national level. The tournament is supported by world-renowned football
clubs, Manchester United and Arsenal.
Road to the Future
Though
Airtel has already notched up significant milestones, it remains
dedicated to marking more successes in Africa. Moving forward, the
company is hoping to grow its subscriber base on the continent through
maintaining a strong focus on rural penetration, innovation and customer
responsiveness.
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