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The Consumer Protection Council (CPC) has directed MTN Nigeria
Communications Limited to make available to consumers adequate
information on its recharge and win aircraft promotion, tagged
MTN-Ultimate Wonder Campaign Promotion.
In a statement, the Deputy Director, Public Relations, Abiodun Obimuyiwa, said the Council’s directive was handed down to the communication company at a meeting convened by the agency to address the apprehension and concerns of consumers on the promotion.
Led by its General Manager, Regulatory Affairs, Ms. Oyeronke Oyetunde, CPC said the firm left out some information needed to adequately guide consumers on the promotion.
The CPC said: “MTN left out the market value of the aircraft to be won, the size of the plane, the delivery period of the aircraft to an eventual winner or cash equivalence in local currency for a winner, who may prefer a cash reward for the grand prize.
“In all the existing communications on the promotion, consumers are not properly directed to the site where the terms and conditions applicable to the promotion are published and the fact that the reference to those terms was in small print.
“It directed the communication outfit to reflect and correct all these lapses in its subsequent media interactions and communication, which MTN assured would be done within the next two or three weeks because of the intricacies involved, particularly in the change of its advertisement.
“MTN explained that the promotion was introduced because it wanted to do something different and to start something that would excite its consumers.”
The team pointed out that the grand prize is a four-seater aircraft, worth $400,000 which is equivalent to N72million, though it disclosed that an order was yet to be made because of the possibility of its winner preferring a cash award.
When questioned on what will be made available if the possible winner prefers the aircraft, the team disclosed that an order would thereafter be made, delivery of which would take six or eight weeks.
Commenting on the outcome of the meeting, the Director General of CPC, Mrs. Ify Umenyi, said the lapses discovered in the promotion underlined her Council’s insistence that all sales promotions must be vetted before going public in order to safeguard the interest of consumers.
In a statement, the Deputy Director, Public Relations, Abiodun Obimuyiwa, said the Council’s directive was handed down to the communication company at a meeting convened by the agency to address the apprehension and concerns of consumers on the promotion.
Led by its General Manager, Regulatory Affairs, Ms. Oyeronke Oyetunde, CPC said the firm left out some information needed to adequately guide consumers on the promotion.
The CPC said: “MTN left out the market value of the aircraft to be won, the size of the plane, the delivery period of the aircraft to an eventual winner or cash equivalence in local currency for a winner, who may prefer a cash reward for the grand prize.
“In all the existing communications on the promotion, consumers are not properly directed to the site where the terms and conditions applicable to the promotion are published and the fact that the reference to those terms was in small print.
“It directed the communication outfit to reflect and correct all these lapses in its subsequent media interactions and communication, which MTN assured would be done within the next two or three weeks because of the intricacies involved, particularly in the change of its advertisement.
“MTN explained that the promotion was introduced because it wanted to do something different and to start something that would excite its consumers.”
The team pointed out that the grand prize is a four-seater aircraft, worth $400,000 which is equivalent to N72million, though it disclosed that an order was yet to be made because of the possibility of its winner preferring a cash award.
When questioned on what will be made available if the possible winner prefers the aircraft, the team disclosed that an order would thereafter be made, delivery of which would take six or eight weeks.
Commenting on the outcome of the meeting, the Director General of CPC, Mrs. Ify Umenyi, said the lapses discovered in the promotion underlined her Council’s insistence that all sales promotions must be vetted before going public in order to safeguard the interest of consumers.
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